Privacy Policy

Last updated: July 1, 2026

Auren Naturals is a trading brand operated by Amariel Limited, a company incorporated in Hong Kong ("Auren Naturals," "we," "us," or "our"). We operate the website aurennaturals.com (the "Site"). This Privacy Policy explains how we collect, use, share, and protect your personal information when you visit our Site, place an order, or otherwise interact with us. By using the Site, you agree to the practices described here.

Information We Collect

We collect the following categories of information:

  • Contact information: your name, email address, phone number, and shipping/billing address.
  • Order information: the products you purchase, order value, subscription plan details, order history, and customer support correspondence.
  • Payment information: payment card and billing details. Payment card numbers are processed directly by our payment processors and are not stored on our servers.
  • Device and usage information: IP address, browser type, device identifiers, operating system, referring pages, pages viewed, and the dates/times of your visits.
  • Cookies and similar technologies: data collected through cookies, pixels, and comparable tools, as described below.

How We Use Your Information

We use your information to:

  • Process, fulfill, and ship your orders, and manage subscriptions;
  • Communicate with you about orders, shipping, refunds, and customer support;
  • Send marketing and promotional messages (where permitted, and with an option to opt out);
  • Operate, maintain, secure, and improve the Site and our products;
  • Detect, prevent, and address fraud, abuse, and security issues;
  • Comply with our legal obligations and enforce our policies.

How We Share Your Information

We do not sell your personal information for money. We share personal information with the following categories of service providers and partners so that we can operate our business:

  • E-commerce platform: Shopify, which hosts our online store and processes order and account data.
  • Payment processors: including Shopify Payments/Shop Pay and other third-party processors, to securely handle payments.
  • Shipping carriers and fulfillment partners: to deliver your orders and provide tracking.
  • Analytics providers: such as Google Analytics, to help us understand how the Site is used.
  • Advertising partners: such as Meta (Facebook), which may receive information through the Meta (Facebook) Pixel to help us measure and deliver relevant advertising.
  • Professional advisors and authorities: when required to comply with the law, respond to legal process, or protect our rights, users, or others.

We may also share information in connection with a merger, acquisition, financing, or sale of business assets. Certain sharing with advertising and analytics partners may be considered a "sale" or "sharing" of personal information under some U.S. state laws; see "Your U.S. State Privacy Rights" below for how to opt out.

Cookies and Tracking Technologies

We and our partners use cookies, pixels, and similar technologies to keep the Site functioning, remember your preferences, analyze traffic, and measure and personalize advertising (including through the Meta (Facebook) Pixel and Google Analytics). You can control cookies through your browser settings, and many advertising partners offer opt-out tools. Blocking some cookies may affect how the Site works. We honor recognized opt-out preference signals (such as Global Privacy Control) where required by law.

Data Retention

We retain personal information for as long as needed to fulfill the purposes described in this Policy, including to complete transactions, provide support, comply with our legal, tax, and accounting obligations, resolve disputes, and enforce our agreements. When information is no longer needed, we delete or de-identify it.

Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect your personal information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

Children's Privacy

The Site and our products are intended for adults. We do not knowingly collect personal information from children under 13 (or under 16 where applicable). If you believe a child has provided us personal information, please contact us at support@aurennaturals.com so we can delete it.

Your California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have the following rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act:

  • Right to know: request the categories and specific pieces of personal information we have collected about you, the sources, our purposes, and the categories of third parties with whom we share it.
  • Right to delete: request that we delete personal information we collected from you, subject to legal exceptions.
  • Right to correct: request correction of inaccurate personal information.
  • Right to opt out of the "sale" or "sharing" of your personal information, including for cross-context behavioral advertising.
  • Right to non-discrimination for exercising your privacy rights.

To opt out of the sale or sharing of your personal information, you may use the "Do Not Sell or Share My Personal Information" link available on our Site, adjust your cookie/advertising preferences, or email us at support@aurennaturals.com. We also honor Global Privacy Control (GPC) signals as an opt-out where required.

Your U.S. State Privacy Rights (Virginia, Colorado, Connecticut, Utah, and Others)

Depending on your state of residence, you may have similar rights, including the right to access, correct, delete, or obtain a portable copy of your personal information, and the right to opt out of targeted advertising and the sale of personal data. Residents of Virginia, Colorado, Connecticut, Utah, and other states with comprehensive privacy laws may exercise these rights, and where applicable, appeal a decision we make about your request. To exercise these rights, contact us using the details below.

How to Exercise Your Rights

To exercise any of the rights described above, email us at support@aurennaturals.com with your request and the state in which you reside. We will verify your identity before responding and may ask for additional information for that purpose. You may use an authorized agent to submit a request on your behalf where permitted by law.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date above. Material changes will be posted on this page.

Contact Us

If you have questions about this Privacy Policy or our data practices, contact us at:

  • Email: support@aurennaturals.com
  • Mailing address: Amariel Limited, Unit 308, 3/F, Chevalier House, 45-51 Chatham Road South, Kowloon, Hong Kong